March 02, 2012

Hyundai Motor America reports record February sales

Hyundai Motor America announced all-time record February sales of 51,151 units, up 18 per cent versus 2011.

“February business was surprisingly strong for Hyundai,” said Dave Zuchowski, Hyundai Motor America’s Executive Vice-President, National
Sales. “Although we continue to deal with tight vehicle supply across the country, our core vehicles - Sonata, Elantra and Accent - all saw healthy double digit sales increases for the month. Additionally, combined sales of our premium Genesis/Equus models were up 5 per cent over last year, setting all-time records in premium segment retail market share.”

Overall retail sales through dealerships rose 29 per cent from last February. Sonata, Elantra and Accent total sales increases were 11 per cent, 12 per cent and 29 per cent, respectively. Fleet mix remains low at eight percent as the focus remains on retail customers.

“Our marketing investments in the Super Bowl and Academy Awards have once again delivered strong consumer demand across our lineup,” said John Krafcik, Hyundai Motor America’s President and CEO. “Even in the face of strong new competitors, Sonata and Elantra led the mid-size and compact segments in shopping interest at mid-month, according to data from Compete.”

Carline
February/2012
February/2011
CY/2012
CY/2011
Accent
5,806
4,504
10,147
8,748
Sonata
17,425
15,723
31,914
28,984
Elantra
13,820
12,289
24,720
21,948
Santa FE
3,864
4,276
8,682
8,691
Azera
13
167
31
323
Tucson
3,736
3,342
6,852
6,205
Veracruz
451
558
1,187
1,137
Veloster
3,240
0
4,933
0
Genesis
2,512
2,441
4,803
4,224
Equus
284
233
576
487
Total
51,151
43,533
93,845
80,747


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