Maruti Suzuki unveils India's first Life Utility Vehicle 'Ertiga’

Maruti Suzuki India Limited, unveiled industry's first Life Utility Vehicle - Ertiga. With Ertiga, the Company formally announced its much awaited entry in the Utility Vehicle (UV) segment. Ertiga strengthens the product portfolio of the market leader and also creates
an all-new Life Utility segment at an attractive price point.

In recent years, MPVs have emerged as the fastest growing sub-segment among UVs, showing a growth of around 20 per cent (3-year CAGR). MPVs presently account for around 10 per cent share of the Indian automobile industry. Ertiga is positioned as a Life Utility Vehicle.

"Ertiga is a major step forward for Maruti Suzuki. Many urban families in India are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a Utility Vehicle.These families are currently having to compromise, and settle for a vehicle which does not meet their lifestyle needs. The Ertiga is designed for these customers. Itis another example of our ability to pack power, performance, space and features in a compact package," said S. Nakanishi, Managing Director and CEO.

Global launch
Designed primarily for India at Suzuki, Japan, Ertiga represents aspirations of young urban Indian families that are active and connected. It also displays Suzuki's ability to bring compactness, style and high fuel efficiency to Utility Vehicles. India is the first market to sell Ertiga, followed by other South East Asian markets.

Ertiga: A unique package
On the first glimpse, the Ertiga displays the distinct UV outline, but under the monocoque frame lies the car DNA which makes Ertiga special.

The Ertiga is an attractive option for customers looking to upgrade to a sedan. Besides, families who had to earlier settle for Utility Vehicles now have an option that is stylish, plush, spacious and attractively priced.

The initial test drive reports on Ertiga have complemented its car like ride and handling capabilities while offering UV like space, and power, performance, fuel efficiency.

Technology beast
Ertiga carries forward the sporty, dynamic, bold and aggressive design philosophy of Swift platform. Under the hood of the petrol variant lies the all new powerful K-series, 1,373 cc VVT (K14B) engine.The diesel variant is powered by the highly acclaimed 1,248 cc DDiS VGT engine.

Unveiling K14B Engine
With the K14B unveiling, Maruti Suzuki strengthens its acclaimed K-series engine portfolio. K14B is the third engine in the K-series technology introduced by Maruti Suzuki. The earlier K-series engines, K10B and K12M, power most of the Company's high selling models.

K14B carries forward the trusted and tested attributes of K-series engine technology such as light weightedness, high fuel efficiency, excellent power, low running and maintenance costs, and low noise, vibration and harshness.

Body colour & variants
Ertiga is offered in six trim levels (LXi, VXi, ZXi (Petrol) & LDi, VDi, ZDi (Diesel) and in seven colours - character colour-serene blue, ecru beige, firebrick red, granite grey, dusky brown, superior white and silky silver.

Introductory price (ex-showroom, Delhi)
Ertiga LXi - Rs. 5.89 lakh
Ertiga Vxi - Rs. 6.60 lakh
Ertiga Zxi - Rs. 7.30 lakh
Ertiga LDi - Rs. 7.30 lakh
Ertiga VDi - Rs. 7.90 lakh
Ertiga ZDi - Rs. 8.54 lakh

Posted in: CEO,Ertiga,Global launch,K-series Engine,Life Utility Vehicle,Managing Director,Maruti Suzuki,Maruti Suzuki Ertiga,New Launch,S. Nakanishi,UV