April 18, 2012

Mini supports the Life Ball in Vienna for the 12th time

This year sees Mini partnering the legendary Life Ball in Vienna once again. Europe’s biggest charity event takes place on May 19 and, as ever, will unite the tradition of the Viennese ball with glitz and glamour on a major international platform to send out a strong signal on
behalf of the battle against HIV and AIDS. This year’s Life Ball motto – 'Fight the Flames of Ignorance' – allied to the theme of 'fire' promises some spectacular and breathtaking outfits and performances as the four-year cycle of the elements that began in 2008 reaches its climax.

20 years of the Life Ball – 12 Life Ball Mini one-off models to support the charitable cause
Since its market launch in 2001, Mini has been a partner of the Life Ball. During this period, 11 unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, Mini continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off Mini models over the last 12 years has generated proceeds of more than 500,000 euros for the charitable cause. In previous years these Life Ball Mini models have been created by international fashion designers, including Donatella Versace and Angela Missoni, as well as decision-makers from the fashion scene such as Mario Testino and The Blonds for Katy Perry.

This year the ranks of Life Ball Mini designers are joined by Franca Sozzani, Editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development. A highlight of the Life Ball 2012 will be the fashion show presented by Mini and staged by VOGUE Italy. To mark the event’s 20th anniversary, creations by former Life Ball designers will be on display alongside legendary looks.

Timeline of the Life Ball Mini
2012 – Mini designed by Franca Sozzani
Mini Roadster by Franca Sozzani

2011 – Mini designed by DSQUARED²
Mini Hatch by Dean and Dan Caten

2010 – Mini designed by Diane von Furstenberg, Kenneth Cole and Francisco Costa von Calvin Klein Collection
Mini Hatch by Diane von Furstenberg
Mini Cabrio by Kenneth Cole
Mini Countryman by Francisco Costa of Calvin Klein Collection

2009 – Mini designed by The Blonds
Mini Cabrio by The Blonds for Katy Perry

2008 – Mini designed by Agent Provocateur
Mini Clubman by Agent Provocateur/Joseph Corre

2007 – Mini designed by Testino
Mini Hatch by star photographer Mario Testino

2006 – Mini designed by Diesel
Mini Cabrio by Renzo Rosso

2005 – Mini designed by Versace
Mini Cabrio by Donatella Versace

2004 – Mini designed by Ferre
Mini Cabrio by Gianfranco Ferre

2003 – Mini designed by Missoni
Mini Hatch by Angela Missoni

2002 – Charity Mini
With autographs by German, Austrian and international celebrities (incl. Elton John, No Angels, Heidi Klum, Emma Sjoberg, Mavie Horbiger)

2001 – camouflaged Mini (Presented before its market launch)


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