June 17, 2012

Nissan announces collaboration with Ministry of Sound to create world-class touring sound system

Nissan's innovation in the crossover segment is set to continue as it partners with Ministry of Sound to create the world's ultimate mobile sound system - the Juke Box. Louder than a jumbo jet in take-off, the technical know-how for the Juke Box comes from sound
experts Martin Audio, who designed and built the current system in the infamous 'Box' - the main room in Ministry of Sound's London home.

In 1991 Justin Berkmann, one of the clubs founders, alongside James Palumbo and Humphrey Waterhouse, created a club never seen before in Europe; where the music and sound system came first. The pair created the ultimate club sound system - ‘The Box' - a 5 sided room within a room that was acoustically perfect, and is still considered today to be one of the best sound systems in the world.

Building on Ministry of Sound's ethos of 'creating the moments people live for' Nissan & Ministry of Sound have turned to Martin Audio - makers of the current 'Box' system - to create a 150 decibel, 18,900 w sound system, which is completely self-sufficient in terms of power and production.

 
Custom-built 19 kw rig the Juke Box's sound system fits into a standard Juke. A set of custom made cabinets and enclosures housing two 18-inch powered sub units and the same Mid Hi enclosures that are used at Ministry of Sound enable exceptionally loud out-put without compromising on sound quality - one of Ministry of Sound's key philosophies.

The Juke Box also features an integrated radio studio, allowing anything played on the system to be captured for broadcast via Ministry of Sound's digital radio app.



"We have made a great product that we believe creates excitement through our innovative approach to the small car market; Ministry of Sound is the industry leader in creating the moments people live for through their bespoke sound systems. Together with Nissan Design Europe, RML and Ministry of Sound we wanted to challenge the establishment and make something truly unique," said Gareth Dunsmore, Marketing Communications Nissan in Europe.


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