10-million visitors for BMW Welt, new record

After last year's record number of 2.3-million visitors from around the world, the BMW Welt welcomed its ten-millionth guest since opening on October 20, 2007 on July 4, 2012. The visitor in question, Patrick Zanker, received a personal welcome from Thomas
Muderlak, Head of the BMW Welt and BMW Brand Ambassador, His Royal Highness the Prince of Bavaria, and was presented with a special gift - Patrick Zanker will be able to enjoy BMW's characteristic 'sheer driving pleasure' for ten weeks in a BMW Z4.

"Ten-million enthusiastic BMW fans in just under five years certainly confirms that our varied programme and our building's fascinating architecture make the BMW Welt a place for extraordinary experiences. Over the coming years, we will continue to do everything in our power to offer a one-of-a-kind brand experience for young and old alike," sums up Thomas Muderlak.

Ten-million visitors from around the globe
The visitors of BMW Welt come from all continents. The largest number of international guests, 13 per cent in total, comes from the US; followed by the UK, with eight per cent.

The majority of visitors, 59 per cent, come from Germany, with 37 per cent from Bavaria. Almost four-million people have visited the BMW Welt more than once.

Posted in: BMW,BMW Museum,BMW Welt,International,Patrick Zanker,Record,Thomas Muderlak