August 31, 2012

Yamaha organises Kidz Yamaha Safe Riding Science programme in Gurgaon

In a bid to cover the length and breadth of the country with its successful Safe Riding Science program and instill safe riding habits among today's youth, India Yamaha Motor organised its Kidz Yamaha Safe Riding Science program in Gurgaon for the school children
of the city.

Attended by 100 students between 8-13 years of age from Ryan International School, Gurgaon, the day long program was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was a practical session wherein the kids were taught the basics of road safety, importance of riding gear and also how to ride a bike with the Yamaha TTR 50 and PW 50 bikes for kids. The children learned these techniques from Yamaha licensed trainers.

The program is a part of the YSRS campaign organised by Yamaha every year to make youngsters aware about the importance of safe riding and how a rider should adopt safety measures while riding a bike. The initiative has been developed in accordance with the company's philosophy that safe riding can be achieved only through intelligent thinking and appropriate efforts.

"Understanding the need for an accident free environment, we feel that safe riding habits should be inculcated from the start and that is why our Yamaha Safe Riding Science (YSRS) initiative is directed towards today's kids & youth. We want to teach them the nuances of riding safely so that when they grow up and start riding bikes they are well aware of traffic safety and proper riding techniques. We are glad that our YSRS initiative has been acknowledged and well accepted across India," said Jun Nakata, Director-Sales and Marketing, India Yamaha Motor.


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