January 13, 2013

IndiaFirst launches second phase of its social responsibility initiative - AutoLife

IndiaFirst Life Insurance, a joint-venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal & General launched the second phase of their social responsibility initiative AutoLife.

The announcement
was made by Dr. P. Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance in the presence of B. Venkateswarlu, Joint Transport Commissioner (Enforcement and Road Safety), Andhra Pradesh, Mohan Himatsingka, President, FADA and K.V.S. Prakash Rao, Vice-President, FADA.

"Being in the business of Life makes us all the more aware about how precious life is. With stress levels increasing by the day, the patience levels amongst motorists have been decreasing at an alarming rate," said Dr. Nandagopal.

"Autolife is an exclusive club of like-minded people who aim to make our chaotic roads safer through responsible driving. AutoLife for us is not just a philosophy; it's a way of life. It's not only about being enthusiastic about your automobiles but also about safe driving. It is about respecting human life," he further added.

As per figures recorded by the National Crime Records Bureau 2011, accidents have been showing a rising graph with 2.2 per cent more deaths reported in 2011 than in 2010. Worryingly, the World Health Organisation predicts that road accidents will become India's third biggest killer by 2020.

AutoLife is an initiative which will endorse healthy practices on the road. It will encourage good road behavior such as avoiding noise pollution by no unnecessary honking, reducing accidents by no over taking from the left and no driving with high beam headlights in the city. This is a corporate social responsibility initiative by IndiaFirst and will be a sustained program. 


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