18.2.13
Wheelsology
by Arobus.
Successful partnership: Mercedes-Benz and Arobus
Mercedes-Benz and the Turkish minibus specialist Arobus enjoy a highly successful partnership. Arobus manufactures a large number of Sprinter-based minibuses in the city of Tuzla, which is located near Istanbul. All the vehicles are sold and serviced by Mercedes-Benz Turk. The partnership was launched five years ago with an order of 250 units. Since that time, sales have skyrocketed to approximately 5,000 minibuses per year. Most of these vehicles are used as share taxis or schoolbuses.
Body Manufacturer Center as central interface
The Mercedes-Benz Vans Body Manufacturer Center in Istanbul serves as link between Mercedes-Benz Türk and the body manufacturers like Arobus. As central interface, the Body Manufacturer Center is responsible for managing all partnership activities and provides body manufacturers with a complete range of services - everything from marketing and product management to development, design, sales, and distribution, as well as information, system, and process management services.
The specialists at the center provide body manufacturers with all of the required vehicle data, drawings, and guidelines. Conversely, the body manufacturers coordinate all necessary conversions of the Sprinter base vehicle with the center. The highest level of cooperation even results in a single-invoice system, which means that the body structure becomes part of a comprehensive Mercedes-Benz offer that includes sales, service, and warranty repairs for the entire vehicle.
"We're very pleased by the trust Arobus places in the Sprinter," says Michael Pfluger, Head of the Body Manufacturer Center at Mercedes-Benz Vans. "Our joint success demonstrates the tremendous opportunities offered by the extensive co-operation between Mercedes-Benz Vans and the body manufacturers."
Posted in: Arobus,International,Luxury,Mercedes-Benz,Mercedes-Benz Vans,Micheal Pfluger,Sprinter,Turkey,Van,World's Best-selling Van
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