Audi India records 29 per cent growth rate in February 2013

Audi strengthened the strong start to the year 2013 by grossing sales of 775 cars in February 2013. The luxury carmaker recorded a 29 per cent growth year-on-year (February 2012: 600 cars). Steering ahead with its ambitious outlook for 2013, Audi has plans to sell 10,800
cars this year, which will be a significant growth over last year (2012: 9003 cars).

"The year has started on a positive note for us with successful launches of the new Audi Q5 and the new Audi R8 in January. We introduced the petrol variant of the hugely popular Audi Q3 in February. Our popular SUV models are enabling us to continue on our growth story. Our sale of 775 cars in February signifies the increasing appetite of luxury car customers for Audi cars. 2012 was a stellar year for Audi, but we are confident of surpassing that and making 2013 more rewarding. However, the recent announcements in budget may dampen the spirit of customers. Increase in Custom Duty for imported cars and Excise Duty on SUVs was very surprising. We will have to seriously evaluate the impact of this hike on our prices and, have no choice other than to pass on the increase to the customer," said Michael Perschke, Head, Audi India.

"Despite a very competitive environment, new players and models we see a strong acceptance of our brand by the successful Indian business man/women. We see a clear trend that business leaders and achievers want to associate themselves with a winning brand like Audi," he added.

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