Federico Alvarez is the new Director of BMW Motorrad Brazil

BA in Economics and Business and Administration from the University and an MBA from San Plabo ESIC Business School, Spain, Federico Alvarez (43) is the new Director of BMW Motorrad Brazil.

Present at BMW Group ten years ago, Alvarez held from November
2006 to December 2012, the BMW Spain, as Manager of Development dealer network and sales of BMW Motorrad. In these six years, his administration was marked by many achievements, including the sale of 10,000 retail units, making it the first time BMW Motorrad Spain to No. 1 in worldwide sales, increasing market share by 35 per cent.

In early 2012, Federico took over management of the BMW Motorrad for Latin America & Caribbean, to receive the invitation to be responsible for the division of BMW motorcycles in Brazil.

"It is with great joy that I start a new story within the Group. Be responsible for such an important market as Brazil is a big challenge, I will have the pleasure to meet. Next month, will officially launch the press New R 1200 GS, the best-selling motorcycle in our portfolio. I'm sure the market will be surprised," said Federico Alvarez.

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