Alfa Romeo is sponsor of the Monza Race Track

Alfa Romeo is Sponsor of the Monza Race Track, one of the most prestigious and oldest race tracks in the world. Valid for the two-year 2013-2014 period, the agreement begins on the occasion of the fourth round of the 'Eni FIM SBK Superbike 2013' World Championship.
For the sixth year running, the brand is Top Sponsor and Official Safety Car.

Setting the scene for this sports event, Louis Carl Vignon, Head of EMEA Alfa Romeo Brand, handover the Alfa Romeo GiuliettaQuadrifoglio Verde keys that will be used for several activities on track - e.g. Safety car, Courtesy and Medical car - to Carlo Edoardo Valli, President SIAS SPA, thus initiating the partnership between Alfa Romeo and SIAS (Societa Incremento Automobilismo e Sport - 'Motoring and Sport Promotion Company'), which built and has managed the structure from the very beginning. Built in 1922 in just 110 days, the race track falls within the captivating Monza Park and hosts both international races and testing sessions in the automotive sector.With the exception of the war years plus some other occasions - Livorno 1937, Milan 1947, Turin 1948 and Imola 1980 - the track at Monza has always been the home of the Italian Grand Prix. And that's without mentioning the fact that it was the third circuit to be built in the world, after Brooklands (1907) and Indianapolis (1909).

As part of the sponsorship deal, the race track will be customised in accordance with the Alfa Romeo brand during the scheduled sports competitions and there will be the possibility of organising special events to provide an engaging 'brand experience' to its guests in harmony with the authentic values of the brand - Italian style, performance and technical excellence, for maximum driving pleasure in complete safety.
Additionally, the Brand is providing the organisation with some cars, including the Giulietta model, a car which has assumed a place in the tradition of the best Alfa Romeos, drawing on its heritage of dynamic performance, without compromising on efficiency and convenience in everyday use.

Through this sponsorship agreement, Alfa Romeo confirms its position as the automotive brand that, more than any other, can express the atmosphere experienced on the tracks. This is also demonstrated by the consolidated partnership established in 2007 between the brand and the 'Eni FIM SBK Superbike World Championship', a winning combination that best conveys Italian motor racing style and experience around the world. In particular, Alfa Romeo is taking part in the enthralling championship as Top Sponsor and Official Safety Car, sharing the same values of sportsmanship, technology and safety at the highest levels.

Posted in: Alfa Romeo,Carlo Edoardo Valli,Eni FIM SBK Superbike World Championship,Europe,International,Italy,Louis Carl Vignon,Monza,Motor Sports,Official Safety Car,SIAS SPA,Sponsorship/Partnership,Top Sponsor