November 08, 2013

Ram celebrates 'Year of the Farmer' with $1-million donation to National FFA Organization

The Ram Truck brand celebrated the passion ignited around its 'Year of the Farmer' initiative by presenting Clay Sapp, 2012-2013 National FFA President, with a $1-million donation at the 2013 National FFA Convention & Expo in Louisville, Kentucky.

Ram Truck brand declared
2013 the 'Year of the Farmer' during the Super Bowl last February, when its much-talked-about television spot, 'Farmer', kicked-off a yearlong initiative to bring national attention to the significance of the American farmer. Ram pledged to donate up to $1-million to FFA for views of the 'Farmer' video on the Ram Truck brand website. The brand reached the 10-million-view milestone, equating to the $1-million donation, in less than a week.

"To date, 'Farmer' has been viewed online more than 22-million times, underscoring America's interest in and support for the important role farmers play in our country," said Reid Bigland, President and CEO, Ram Truck Brand, Chrysler Group LLC. "It is a pleasure to present the check to FFA and to be among thousands of dedicated FFA members who convey the spirit of what we at Ram Trucks value most of all - courage, dignity, integrity and example-setting through hard work."

Bigland presented the donation to Sapp alongside country music artist and former FFA member Easton Corbin, who has worked with the Ram Truck brand throughout 2013 to promote the 'Year of the Farmer'. Corbin is visiting FFA members in 12 cities across the United States from October to February, providing private concerts and furthering the notion that FFA plays an important role in reducing hunger issues in America.

"It is so wonderful to see our country rise up and show support for those who work hard every day to provide vital resources to the nation," said Sapp. "The response we've received from Ram's 'Year of the Farmer' has been overwhelming, reinforcing the pride we have in our work and what it means to be a farmer."


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