Nissan advances to become No. 2 asian brand in Americas in 2011, reports record sales and share growth across region

January 25, 2012

Nissan advances to become No. 2 asian brand in Americas in 2011, reports record sales and share growth across region

25.1.12

Wheelsology

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Nissan Americas today reported record sales of 1,561,230 in 2011 calendar year for Nissan and Infiniti brand vehicles throughout the region encompassing North, Central and South America – a record year in both market share and volume for Japan’s second largest manufacturer. The Nissan brand alone gained 0.6 points of market share over the 2010 calendar year and advanced to become the No. 2 Asian automotive brand in the Americas.

The company’s sales and share growth was consistent across each of the geographic regions throughout the Americas, with the US, Mexico and Brazil posting the largest single-country gains. In total, sales of Nissan and Infiniti vehicles in the Americas increased more than 229,000 units last year, or 17.2 per cent, over 2010 for a combined share of 7.5 per cent, a record for the company’s single largest region worldwide.

Nissan Americas Sales & Share: CY11 vs. CY10
	CY11 Sales	CY11 Share	CY10 Sales	CY10 Share
Nissan US	1,042,534	8.2%	908,570	7.8%
Nissan Canada	84,667	5.3%	83,013	5.3%
Nissan Mexico	224,740	24.8%	189,518	23.1%
Nissan Brazil	67,268	2.0%	35,574	1.1%
Nissan Latin America	128,198	10.0%	105,220	9.6%
Nissan Argentina	13,823	1.7%	10,045	1.6%
Nissan Americas Totals:	1,561,233	7.5%	1,331,940	7.0%

These gains, coupled with the company’s ability to outpace both the overall market and key competitors, advanced Nissan’s standing to the No. 2 position among all Asian automotive brands in the Americas.

Big 5’ Asian Automotive Brands in the Americas
	Brand	CY11 Sales
1.	Toyota	1.85m
2.	Nissan	1.46m
3.	Honda	1.29m
4.	Hyundai	1.03m
5.	Kia	659k

“2011 was a breakthrough year for Nissan in the Americas in a multitude of ways,” said Colin Dodge, Chairman, Nissan Americas. “We outperformed our key Japanese competitors in every market throughout the Americas while the Nissan brand became one of the fastest-growing Asian automotive brands in the region.”