September 26, 2015

Changes in Skoda Board of Management

After five successful years of its growth and model campaign, Skoda will now see some changes at the top. On November 1, 2015, Bernhard Maier (55), current Board Member for Sales and Marketing at Porsche AG, will become the brand's new CEO. At the same time, the
current CEO Prof. Dr. Winfried Vahland (58) will take over all responsibility for Volkswagen Group's newly formed North American Region (NAR).

Bernhard Maier, a car man through and through, who has been closely connected to cars ever since his youth, will take over as CEO. After completing his training as a car mechanic and then obtaining his qualification as a master mechanic, he studied business management in Calw. After working for Nixdorf, Maier joined the BMW AG sales organisation in 1988, assuming various management positions at home and abroad. In June 2001, Maier joined Porsche and ran the company's domestic sales subsidiary. In 2010, he took over the position of Board Member for Sales and Marketing. As the new Skoda CEO, he will continue to press ahead with developing the Skoda brand even further.

Bernhard Maier will take over as CEO from Prof. Dr. Winfried Vahland, who in the previous years led the brand into a new dimension with its biggest growth and model campaign ever. "It wasn't an easy decision for me to take up a new position within the group after over five eventful, successful and wonderful years," said Prof. Dr. Winfried Vahland. "Skoda is really very special. An essential part of this is the large Skoda family, as well as the brand's power and dynamism."


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