Sales, Marketing and Aftersales of Volkswagen Passenger Cars brand, reporting to Dr. Herbert Diess, Chairman of the Executive Committee of Volkswagen brand. Both are scheduled to take up their position as November 1, 2015.
Luca de Meo is graduated in Business Administration at the Università Commerciale Luigi Bocconi di Milano, has more than 20 years experience in the automotive sector. He started his career in Renault, before moving to Toyota Europe and then joined Fiat Group, where he headed the brands Lancia, Fiat and Alfa Romeo. He entered the Volkswagen Group in 2009 as head of Marketing for both Volkswagen Passenger Cars brand and Volkswagen Group, before taking the position of Board member for Sales and Marketing at Audi AG in 2012. He is also member of the Supervisory boards of Ducati and Lamborghini and Chairman of the board of Volkswagen Group Italia.
Jurgen Stackmann has been heading Seat since May 2013. He has successfully led the repositioning of the Seat brand on the European market and brought back Seat on the path to success.
Luca de Meo has been personally selected by Dr. García Sanz to follow Jurgen Stackmann as Seat leader.