February 29, 2012

Fiat 500 America: 'number one' on Twitter

Fiat is opening TwitBid to launch the 500 America, the exclusive limited edition run of 500 cars inspired by US style. TwitBid is an unprecedented online promotion through which it is possible to win the 'number one' car (distinguished by a badge on the
external pillar
bearing the serial number 1/500 and the winner’s nickname) starting from a bid of €1. This is a collector’s item that no fan of this model will want to miss out on.

The first requirement for participating in TwitBid is registering with Twitter. Then it will be possible to register on the www.500america.fiat500.com website with your details, then submit your offer (starting on March 1 and ending on March 15) to win the 500 America. By raising bids by a minimum of €1, participants will share their offers through tweets as they compete for the car.

At the end of the initiative, whoever has made the highest offer will take home the 'number one' 500 America, personalised with their Twitter nickname inscribed on the badge beneath the 1/500 inscription. Moreover, visitors to the Fiat stand at the Geneva Motor Show will have the chance to follow the bids in real time on a screen next to the 500 America.

This is an unprecedented and original promotion for a unique and one-off car, a true collector’s item. Hagakure is author of the concept and initiative, while Leo Burnett - ARC Worldwide handles the creativity and production of the site.

The 500 America is the tribute which the international icon that is the 500 makes to the USA. And its style draws inspiration precisely from the USA, from its mirror covers sporting stars and stripes to the metallic shade of America Blue, interior details, dedicated waistline stickers and 16-inch alloy wheels.

Available with 69 hp 1.2 8v Euro-5 engine, the 500 America Limited Edition has a fuel consumption of 5.1 l every 100 kilometres and CO2 emissions of 119 g/km. Completing its safety equipment are ABS and EBD as standard, as well as driver and passenger airbags plus side bags.


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