February 29, 2012

Tata Sumo Gold wins the Desert Storm 2012 (Xplore category)

Tata Motors Full Throttle rallied home to victory in the 10th edition of India’s longest and one of the toughest off-roading events, the Desert Storm 2012 rally. Tata Motors took the honours with the new Tata Sumo Gold bagging
first place, driven by Ganesh Moorthy and co-driver T. Nagrajan, followed by Sanjay Ram Takle and co-driver Mohd. Mustafa, winning third place in the Tata Sumo Grande.

The 6-day long Desert Storm rally, often referred to as the mini Dakar rally, is the longest and amongst the most challenging rallies in India. Flagged off from Ahmedabad, on February 20, 2012, the rally spanned a grueling 3,500 km through the Rann of Kutch, Bhuj, interiors of Rajasthan through Barmer, Jaiselmer, Pokhran, Thar, Bikaner and Jaipur, before reaching Delhi.

Besides the Tata Sumo Gold, Tata Motors’ UV portfolio comprises the the premium Crossover Tata Aria, the Tata Safari 4x4, the Tata Sumo 4x4, the lifestyle pick-up Tata Xenon XT.


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