March 31, 2012

Heiner Faust appointed new Head of Sales and Marketing BMW Motorrad USA

As of April 1, 2012 Heiner Faust (44) will take over from Hans Blesse as Head of Sales and Marketing BMW Motorrad. Heiner Faust joined the BMW Group in 1997 and has worked in various positions in the area of sales and marketing. Among other things he managed
motorcycle sales to direct purchasers, the used motorcycle trade, BMW Motorrad Korea and BMW Motorrad Japan. In 2008 he returned from Japan to take on responsibility for BMW Motorrad Germany.

The current Head of Sales and Marketing BMW Motorrad, Hans Blesse, will be moving to head up BMW Motorrad USA at the same time. The successor of Heiner Faust as Head of BMW Motorrad Germany will be announced at a later date.

"BMW Motorrad will significantly extend its sells activities in the years to come. As a motorcycle manager with longstanding international experience, Heiner Faust will now be responsible both for worldwide motorcycle sales and central motorcycle marketing. I am confident he will tackle the challenges of the motorcycle trade posed by the various markets and countries with flying colours," said Hendrik von Kuenheim, General Director BMW Motorrad.


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