March 12, 2012

Infiniti sell an all-new 2013 JX35 luxury crossover at half-off retail price with full retail value being donated to charity

Today at noon ET, an all-new, fully equipped 2013 Infiniti JX luxury crossover will be sold to a lucky member for $27,425, half off its retail price of $54,850. The real winner will be Coaches vs. Cancer, a collaboration between the American Cancer Society
and the National Association of Basketball Coaches, as plans to donate the full retail value of the car to this special organisation.

In addition, Infiniti, an official corporate partner of NCAA Men’s Basketball and the 2012 NCAA Division I Men’s Basketball Championship, is partnering with Gilt to offer a limited number of luxury VIP hotel and ticket packages to attend the final rounds of the NCAA Tournament, including exclusive tickets and VIP experiences, through Gilt’s travel site, Jetsetter. The sale of packages begun at 12.00 PM ET, coinciding with the tournament’s 'Bracket Monday', and lasts 60 hours. Sales are on a first-come, first-served basis.

“From the brand of inspired performance to a game changer in luxury online shopping, the exclusive partnership with the Gilt Groupe is the perfect way to kick off sales of the inspired all-new 2013 Infiniti JX, while also bringing another sizeable donation to help fund cancer research,” said Infiniti Americas Vice-President, Ben Poore. “Infiniti will donate more than $700,000 to Coaches vs. Cancer this year with the help of passionate fans.”

“Gilt’s unique partnership with Infiniti is a natural extension for both brands as our customers equally value style, sophistication, and quality products,” said Andy Page, President, Gilt Groupe. “We’re thrilled to donate to Coaches vs. Cancer, and support their important awareness and advocacy programs. Providing our members the opportunity to purchase this beautiful new car and one-of-a-kind NCAA experiences at such a great value was a perfect way for Gilt to show its support of the cause and inspire our customers.”


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