March 23, 2012

New Holland Sky Watch (the first GPS/GPRS enabled tractor) delivered

New Holland Fiat (India) Pvt. Ltd., a fully owned subsidiary of CNH Global NV (Case New Holland) and part of Fiat Industrial, announced the introduction of GPS/GPRS enabled technology in tractors. Bringing a revolution in the Indian Tractor industry, the
company launched the Global Positioning System (GPS) and the General Packet Radio Service (GPRS) technology on its tractors under the name of 'Sky Watch'. This technology will enable farmers to monitor and trace their tractors and tractor 's health and performance for better control and maintenance, easy operations and improved productivity.

New Holland displayed its first Sky Watch at PAU Kisan Mela at Ludhiana. Visitors were extremely curious to know more about the Sky Watch. The innovative Sky Watch turned out to be the main attraction at the PAU Kisan Mela gathering a huge crowd and a positive response..

Bed Singh from Village Sulad, District Sangrur, instantly booked and purchased the first Sky Watch on the spot. On the occasion of taking delivery Bed Singh mentioned, "I am a proud owner of 3 New Holland tractors and extremely delighted with the performance of New Holland tractors in field as well as their compatibility with various implements. With this Sky Watch technology, Now I don't have to worry about my Tractor moving anywhere, as I will have all the updates sitting at home. I am very pleased that New Holland understood our requirement."

The delivery of the first Sky Watch created a huge excitement amongst the visitors and it was clearly emerging that now farmers are being very futuristic.

Moreover this new launch could represent a dramatic improvement for the rental business; more than 30 per cent (figure from the syndicated research) of the Tractor owners rent out their tractors; besides their own usage, it is extremely important for their business to know the hourly usage, performance parameters & the maintenance when the tractor is rented out. The Sky Watch Technology will now facilitate them in having prompt and accurate updates on the Tractor Health and other key parameters sitting comfortably from home.

On this occasion, Company official said, "At New Holland we are committed to understanding our customer needs and offering them innovative products. Our journey continues: we strive to give the best technology, best comfort and best performance always. Tracking the Tractor health & performance parameters is becoming a prime focus of the farmers and plays a major role in the development of mechanized agriculture. Now Sky Watch is ready to offer many new services at a finger tip: farmers will be benefited by getting timely reminders on Service schedules, alerts for any unusual variations in many parameters. This will facilitate the most appropriate maintenance of the tractor to keep it up and fully efficient. Farmers can now relax with a free mind about their Tractor when away from them."

"New Holland is set to expand owing to the market dynamics & the farmers Expectations. We always believe in offering the best in class products with latest technology, through our nationwide dealer network. Our focus continues to sharpen the understanding of customer needs & customer delight. We are confident that the Sky Watch is one more step in this direction to ensure our customers are always ahead of times."

The existing customers of New Holland's tractor models 5500 & 3630 TX can also avail the new Sky Watch kit through the spare parts.


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