April 10, 2012

Apollo Tyres launches concept retail outlet in Dubai

Apollo Tyres launched its first premier branded retail outlet in the region, the Apollo Super Zone in Dubai. Designed to provide customers with an enhanced retail experience and a better feel for the brand and its products, the Apollo Super Zone is located in Al Qiyada,
near the Dubai Police General Headquarters and is operated by Middle East Tyres LLC, Apollo Tyres’ business partners. The Apollo Super Zone was inaugurated by Chairman of Apollo Tyres, Onkar S. Kanwar.

Apollo Tyres’ foray into specialised retail outlets is part of the US$2-billion company’s ongoing expansion strategy for the Middle East region, which already provides around 30 per cent of its export earnings out of India. Apollo Tyres already enjoys a considerable presence in the region through its distributors and business partners spread across 14 countries, which has been enhanced considerably by the establishment of a regional headquarters in Dubai, almost a year ago.

“The launch of the Apollo Super Zone in Dubai, the first of its kind outside India, underlines the importance of Dubai as a regional commercial hub and as a focus of our Middle East operations,” said Satish Sharma, Chief, India Operations, Apollo Tyres Ltd. “The launch of the concept store is the next stage of our progress in the region building on the success of our Dubai headquarters. The Super Zone will enable us to interact more closely with our customers and get a better feel for the unique requirements of this market,” he added.


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