April 05, 2012

Jaguar Land Rover India achieves 157 per cent growth in sales

During the fiscal year, Jaguar Land Rover India increased their product offering through the launch of the globally acclaimed Range Rover Evoque, the Jaguar 2012 model year range (incorporating the XJ, XF and XK) and the fastest and most powerful production sports
car Jaguar has ever built, the Jaguar XKR-S.

In May 2011, the first India assembled Land Rover Freelander 2 was launched from the Pune assembly plant. The India assembled Freelander 2 has been very well received with sales increasing at a rate of over 400 per cent compared with the FY 2010-11.

“This fantastic sales achievement, has been achieved by introducing new products, increasing our reach through dealership expansion and enhancing customer sales and after sales experience. Since we started our Indian operations in mid 2009, the awareness of the Jaguar and Land Rover brands has increased significantly and this has resulted in customers eagerly wanting to experience our products. The reaction from these customers has been extremely positively. We will continue our quest and introduce more new and exciting products to advance our strategy and increase our share of the Indian luxury car market," Rohit Suri, Head, Premier Car Division, Jaguar Land Rover India.


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