May 28, 2012

Audi India drives into Bhopal - a new boutique outlet concept

Audi announced the opening of its new showroom in Bhopal which is its second showroom in Madhya Pradesh after Indore. The entire Audi India Model range will be available for sale in Bhopal.

“The opening of a new showroom in Bhopal showcases our commitment to offer our customers with an unparalleled luxury experience of class defining products and premium services. We already enjoy a market share of more than 50 per cent in the luxury car market in Madhya Pradesh and the opening of this second showroom in Madhya Pradesh further strengthens our foothold in the region and provides us with an opportunity to capitalize on the growing demand for luxury automobiles. Audi has gained strong acceptance in Madhya Pradesh and Bhopal as the capital is important since it gives an access to the entire state due it its economic and political status,” said Michael Perschke, Head, Audi India.

Spread over a total area of 2,804 sq ft the Audi Bhopal showroom has a honeycomb aluminum facade on the exterior. The showroom has a display area that can accommodate 3 Audi cars. Audi Bhopal will also house an Audi Shop and Audi Exclusive elements, where customers can order customised products and purchase a variety of Audi branded merchandise. The entire Audi India Model range will be available for sale in Bhopal. The Audi Bhopal showroom is a newly established boutique outlet concept and at the same time a satellite showroom of Audi Indore.

“I am delighted to announce the opening of Audi Bhopal showroom in Madhya Pradesh. With state-of-the-art showrooms in both Indore and Bhopal, we are confident of offering an unmatched level of luxury to our growing customer base in Madhya Pradesh. Audi's global leadership position, its strong No. 2 position in India and its unparalleled commitment to luxury is what has driven us at Anand Cars Private Ltd to deliver this world-class showroom,” said Gaurav Anand, Managing Director, Audi Bhopal (Anand Cars Private Ltd.)


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