May 13, 2012

Tata Nano partners with MTV India for India’s first Social Road Trip

To celebrate its over 1-million fan base on Facebook, Tata Nano announced the launch of India’s first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving
experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2,000 km, exciting drive.

"Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth – about 42 per cent of Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand,” said Delna Avari, Head – Nano Product Group, Tata Motors.

Registrations for the ‘Nano Drive with MTV’ have started and enthusiasts can register on - Tata Motors, MTV and Nano fans will together select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.


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