June 07, 2012

The iconic Mini arrives in Delhi; Bird Automotive and Mini Financial Services launched in India

Mini India announced the opening of Bird Automotive, its first dealership in Delhi.

The new Bird Automotive dealership is located at Vasant Kunj, New Delhi. The dealership will display the Mini Hatch, Mini Convertible and Mini Countryman. The dealership is headed by Gaurav
Bhatia, Managing Director, Bird Automotive.

Dr. Andreas Schaaf, President, BMW Group India said, "With the launch of Bird Automotive, we have brought Mini - the world's most exciting premium small car brand to Delhi. Mini is more than just a car - it is a personality on wheels - a fashion statement - and a way of life. At Mini, the fun never stops. So it is only natural that Delhi with its wonderful amalgamation of trends and tradition, fun and style and enduring spirit offers a perfect setting to the world's most emotional auto brand."

Bird Automotive Vasant Kunj, is an exclusive Mini dealership that offers a display area of over 5,000 sq ft. It has a six car display set-up spread across two floors. The new Mini dealership has been uniquely designed in a modern urban layout that represents the iconic Mini Lifestyle. Alongside its loft architecture, the dealership also has a Mini DJ Lounge, Mini Lifestyle Collection and Mini Accessories on display.

"We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of the Mini celebration in India with the launch of the new Mini dealership by Bird Automotive in Delhi. We look forward to an enthusiastic response from our customers for the charismatic and exciting Mini," said Gaurav Bhatia.

Bird Automotive will provide after sales support to Mini customers from its workshop located at M.G. Road, Opposite Sector -14, Gurgaon.

Mini Financial Services
Mini Financial Services is launched as a separate brand under BMW Financial Services India. Mini Customers can now avail attractive finance and insurance options under Mini Financial Services. In addition, Mini Financial Services will also offer a comprehensive insurance package - Mini Smile (similar to BMW Secure) which will be a value-add for Mini customers over and above their basic motor insurance.


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