September 19, 2012

Mercedes-Benz India launches the India's first Sports Tourer B-class @ Rs 21.49 lakh

The young Indian today is aggressive, dynamic and trendy. Their lifestyle is characterised by adventure, thrill and sophistication on one hand and refinement, practicality and elegance on the other. There is thus a need for refinement and luxury combined with sporty, dynamic
characteristics in their selection of mobility options. The new B-class is a sports tourer that delivers exactly these facets, combining the versatility of a MUV, ride quality of a sedan and dynamic performance of a SUV.

Globally, the B-class has been a run-away success with over 75,000 units sold within the first few months of its launch. It is a path breaking product in every sense of the term: it is the first of Mercedes-Benz's premium compact cars, and boasts the extremely sporty design coupled with 7G-DCT, dual-clutch transmission with paddle shift which is normally found in high end sports cars like the SLS AMG. The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags including a knee airbag – A first for any car in this segment. Also, features like attention assist, anti-lock braking system (ABS), electronic stability programme (ESP), acceleration skid control (ASR), brake assist system (BAS) and a tyre pressure loss warning indicator makes it one of the safest Sports Tourer available anywhere in the world.

The sporty appeal of the B-class is further complemented by its panoramic sunroof, a sports package and aggressive body styling, dual exhaust, perforated disc brakes, Bi Xenons and special alloy wheels which are seen for the first time in a car of this segment in India. The 'Vario seat' concept makes the space in the new B-class equivalent to many SUV's & a fuel efficiency of 14.81 kmpl (As per ARAI) makes it one of the most fuel efficient cars in the segment. Available in two variants B 180 and the B 180 Sport, the price starts from Rs. 21.49 lakh and goes up to Rs. 24.87 lakh for the Sport variant (all prices are mumbai ex-showroom).

"We are extremely excited with the initial response of the B-class in India. Our Strategy of introducing the segment & then launching the car has been well received by our customers. The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks-off a beginning of our product offensive in next couple of year in India," said Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India.

"The sell out of the new B-class in the pre-launch phase convinces us that there is a latent demand for 'Sports Tourers' in India and they are looking forward for cars loaded with features," he further added.


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