November 09, 2012

Tata Ace races through the one-million mark

Tata Ace, the one-in-a-million idea from Tata Motors, now has a one-million strong presence.

Introduced in May 2005, the Tata Ace, India's first mini-truck, and the Tata Magic, its sister vehicle for passenger transportation introduced in June 2007, together crossed
the prestigious one-million sales mark in August 2012 just 2,680 days. Total sales, at the end of October 2012, are at 1,059,135 - 997,133 in India and 62,002 abroad.

Every 4th commercial vehicle sold in India today (2011-12 industry sales: 892,349) is a Tata Ace/Tata Magic (2011-12 sales: 214,483). In the process, it became India's first one-lakh-per-year goods commercial vehicle in 2010. The same very year, the family's fifth in the market, it crossed the half-a-million mark. The remaining half-a-million has come in the last two years. Indeed, the Tata Ace/Tata Magic family today has created a whole new segment of four-wheel small commercial vehicles.

More importantly, the Tata Ace family today is a major source of livelihood generation. At least 60 per cent of Tata Ace/Tata Magic owners are semi-educated youth - first-time users - who have launched goods or passenger transport operations with their vehicles.


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