February 14, 2013

Ford India opens an all-new Brand@Retail dealership in Gangtok, first ever dealership in Sikkim

Ford India inaugurated its first-ever dealership in Sikkim, Saharsh Ford in capital city of Gangtok. With the launch of two brand new dealerships at Gangtok and Himmatnagar, Gujarat, the company reaffirms its strong commitment to push further into tier-II and -III
towns of India making its services and offerings more accessible.

Saharsh Ford will include separate facilities for showroom and service centres. Both the sales and service centres are located on the main Siliguri-Gangtok road for providing easier access to customers. The new showroom in Gangtok is in line with the Blue Oval's aggressive expansion plans to reach closer to its customers in India.

Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India inaugurated the new dealership along with Sanjay Bajla, Dealer Principal of Saharsh Ford.

"We have always endeavored to offer our customers the best experience with Ford; and in this New Year we are excited to bring our first ever dealership to Sikkim. Expanding our sales and service network to more cities and towns is a significant part of our expansion to give our customer ease and convenience," said Piparsania.

"We are pleased to enter new boundaries and are sure our new customers in Sikkim will be excited to experience Ford's range of dependable, fuel-efficient and fun-to-drive cars," he added.

The showroom is spread across an area of 2,500 sq ft, while the workshop spreads over 12,000 sq ft and will cover the nearby districts in Sikkim. The showroom is built according to Ford's global standard of Brand@Retail to improve the ownership experience and ensure a long-term association with the Blue Oval.

"We are very proud to be the first Ford dealership in Sikkim and are looking forward to bringing the best products to our customers here. The state-of-the-art dealership is equipped to provide world-class ambience and unmatched service to our customers. A dedicated team of trained technicians equipped with the latest service tools and diagnostic equipment, state-of-the-art body repair shop and computerized facilities will attend to every need of the customers," said Sanjay Bajla of Saharsh Ford.


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