March 12, 2013

Piaggio launches ape City range for urban passenger mobility

Piaggio Vehicles Pvt. Ltd. (PVPL), a 100 per cent subsidiary of the Italian Piaggio & CSpA & India's leading manufacturer of light transportation solutions unveils the ape City, a state-of-the-art 3-wheeled passenger carrier.  The ape City comes fitted with a Piaggio
3-valve engine being introduced for the first time in the 3-wheeler category in India. The vehicle will be available in CNG/LPG/Petrol fuel variants.  The new product has been competitively priced in line with the distinct requirements of customers in this category.

PVPL commenced its operations with the launch of the 3-wheeler brand ape which was an instant success and has grown from strength to strength over the years. PVPL created the market, grew the market, owned the market and sustained a dominant and leadership position in the diesel 3 wheeler segment. The ape City is a strategic initiative from Piaggio to further expand its share in the 3-wheeler market.

The ape City is a revolutionary product developed on the basis of Piaggio's on-going customer feedback program, and adds a new dimension to Piaggio's range of transportation solutions. It symbolises Piaggio's solution in the alternate fuel category.

"At Piaggio, our emphasis has always been on value creation. Be it product design or performance. We have consistently gone to the market with our customers in mind. Anticipating the regulatory shift towards more eco-friendly vehicles and customer's needs for a small, fuel efficient and comfortable 3-wheeler, we conceived the ape City to deliver exceptional value and a superior experience to our customers. Today, we are confident the ape City will outclass others in the alternative fuel segment and will help consolidate our position in the 3-wheeler segment," said Ravi Chopra, Chairman & Managing Director of Piaggio India Pvt. Ltd..

"Created on the basis of extensive customer need-gap analysis, ape City is truly a world class product that will complement Piaggio's existing 3-wheeler portfolio. It should emerge as a preferred option over competition in this segment on the strength of its operating efficiencies, enhanced earning potential, and both driver & passenger comfort."

Piaggio's confidence in the performance of ape City is evident in the 12 months/36,000 km warranty and 4 free services that the company offers. Additionally, the product will be backed up by Piaggio's world-class sales and service network of over 750 touch points that consistently provide quality service and spares, 24x7 across India.


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