June 28, 2013

Felipe Massa inaugurates newly refurbished Ferrari showroom in Egham

Scuderia Ferrari driver, Felipe Massa, formally opened the newly refurbished and completely redesigned Art Deco 'Tower Garage' in Egham, the Ferrari showroom that has been at this iconic location since 1967. The listed building has been both protected and refurbished and is the
latest dealership to showcase Ferrari's new corporate identity and it now offers one of the best customer experiences for clients and fans of the Prancing Horse.

"It is an incredible honour to be asked to open such a historic building here in Egham," said Felipe Massa. "This location resonates with incredible history for Ferrari, particularly with Colonel Ronnie Hoare and his passion for motor racing which he shared with Enzo Ferrari. It is wonderful to see the memory of both men live on here in Egham, and it is a privilege to be here just before the British Grand Prix."

The interior is now a modern and welcoming environment for customers, which includes full wi-fi internet access, telephone and fax facilities plus a customer lounge and coffee bar. Also included for Ferrari is the latest 'Atelier' which allows clients to personalise their new car and on a state-of-the-art configurator.

"Ferrari's new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the Tower Garage showroom re-opening here in Egham as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the new facilities we are opening here today," said Matteo Torre, Regional Manager for Ferrari North Europe.


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