August 27, 2013

John Abraham unveils new Castrol Power1 pack, kicks-off xBhp and Castrol Power1 Biker of the Year campaign

Castrol Power1, a high performance engine oil for four stroke motorcycles was relaunched by Castrol India with Actor John Abraham in Mumbai.

Castrol Power1's unique power release formula is designed to make the oil flow faster and minimise drag, thus providing more
power and superior acceleration at the touch of the throttle. Castrol Power1 now comes in a new gold, star pack and is available in one litre and 900 ml pack sizes.

To commemorate the relaunch shared a unique xBhp and Castrol Power1 sponsored Biker of the Year campaign to recognise and honour the most passionate bikers in the country. The winners will be chosen basis of public voting and a selection panel.

xBhp and Castrol Power1 sponsored Biker of the Year campaign will be run online and will judge bikers in 10 different categories with the winners being announced in the last week of September 2013.

"I am delighted to be associated with the xBhp and Castrol Power1 Biker of the Year campaign. Biking is all about passion and performance and I am delighted that Castrol is encouraging biking in India and recognizing the passion of bikers," said John Abraham.

John also launched the Bikers Code of India, a book crowd-sourced from bikers across the country with quotes capturing their emotions and how they feel when they are biking.


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