September 30, 2013

Mercedes-Benz celebrates launch of all new S-class in China

Mercedes-Benz began a series of events to launch of the new S-class in China. An excited audience of over 2,000 customers, dealers, brand ambassadors and other guests witnessed the launch ceremony hosted by Hubertus Troska, Daimler's Board Member responsible
for Greater China, and Nicholas Speeks, President and CEO of Beijing Mercedes-Benz Sales Service Co., at Shanghai's Mercedes-Benz Arena. The all new S-class is now available for Chinese customers at Mercedes-Benz dealerships nationwide.

"The market introduction of the new S-class marks another important milestone for Mercedes-Benz's sustainable growth strategy in China. Only weeks after the new S-class' sensational start of sales in European markets, we are bringing this fantastic product to China, more proof of our commitment to the market and our customers. I am convinced that the new model will continue its successful path here," said Hubertus Troska.

"The first Mercedes-Benz ever sold in China was an S-class and especially for Chinese customers the S-class has remained the paragon of modern automotive luxury and the dream of China's increasingly confidant, assertive and successful entrepreneurial class," added Nicholas Speeks. "The all new S-class will, like its predecessors, set a new benchmark for the auto industry and contribute strongly to Mercedes-Benz' future in this country."


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