September 03, 2013

The all-new BMW 1-series launched in India @ Rs. 20.9 lakh

Packed with outstanding driving characteristics, the stunning and dynamic all-new BMW 1-series was launched in India. Sachin Tendulkar and Armaan Ebrahim unveiled the all-new BMW 1-series.

The all-new BMW 1-series is locally produced at the BMW Plant Chennai
in diesel and petrol variants and is available at BMW dealerships across India.

"The all-new BMW 1-series stands out from the crowd on the busiest of roads with a refreshingly independent and modern appearance as well as sporty proportions. The breathtaking agility and sophisticated functionality make it the perfect car for people who are passionate about driving and want to make their mark. But above all, its distinctive character makes it a symbol of a contemporary, urban lifestyle," said Philipp von Sahr, President, BMW Group India.

The all-new BMW 1-series is available in petrol (BMW 116i) and diesel variants (BMW 118d, BMW 118d Sport and BMW 118d Sport Plus). The Sport and Sport Plus appeal to the athletic and powerful with more aggressive design features and highlights.

The all-new BMW 1-series is available in two non-metallic paint works - alpine white and crimson red and six metallic paint works - black sapphire, deep sea blue, glacier silver, midnight blue, mineral grey and valencia orange. The standard Cloth Move Anthracite and Sensatec upholstery is available. Interior trims offered are black high-gloss with highlight trim finishers coral red matt and satin silver matt.

The BMW 118d Sport and BMW 118d Sport Plus come with red-black accents that highlight the dynamic poise as well as BMW Sport entry sills, sports seats, a leather steering wheel with contrasting red stitching, a red chronoscale speedometer and electric glass roof as standard features.

"Youthful, extroverted and confident, the all-new BMW 1-series cultivates the powerful look of a metropolitan lifestyle. It sets the pace with extraordinary efficiency, convenience and safety provided by the innovative technologies of BMW EfficientDynamics and BMW ConnectedDrive. A genuine eye-catcher with a real presence, the all-new BMW 1-series will definitely stir up the premium car segment," added Philipp.

The all India ex-showroom prices
The BMW 116i - Rs. 2,090,000
The BMW 118d - Rs. 2,290,000
The BMW 118d Sport - Rs. 2,590,000
The BMW 118d Sport Plus - Rs. 2,990,000


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