September 14, 2013

World arm-wrestling champion presents new clothing collection from Volvo Trucks

Volvo Trucks has created a new clothing collection inspired by the company's latest truck model for heavy construction duties - the Volvo FMX. The collection is a part of a newly-launched partnership between Volvo Trucks and nine-times world arm-wrestling champion,
Heidi Andersson.

"Our new clothing collection is inspired by our new Volvo FMX - one of the world's toughest construction trucks, boasting strength, endurance and technical expertise of absolute world-class. These are properties that Heidi Andersson also personifies," said Asa Theleen, Brand & Marketing Communications Manager for Merchandise at Volvo Trucks.


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