October 14, 2013

Apollo Tyres opens its retail outlet in Sri Lanka

Apollo Tyres made further inroads into the Sri Lankan market with the opening up of it first branded retail outlet in the island nation. Christened as Apollo Zone, this outlet is designed to provide customers with an enhanced retail experience and a better feel for the
brand and products - both passenger and commercial vehicle tyres. Apollo Zone is located in the up-market area of Galle Road in Colombo, and is operated by Apollo's Business Partners, Ideal Wheels & Tyres (Pvt) Ltd.

"Sri Lanka is at the cusp of growth, especially the regions which were most affected by war. Also, there is enough movement of commercial vehicles due to the rapid infrastructure development across the country; this in turn leads to increased demand for tyres. Branded retail outlets, such as the one which we have opened today in Colombo, will result in an higher visibility for the Apollo brand," said Satish Sharma, Chief, India Operations, Apollo Tyres Ltd.

"We are very much excited to have partnered the leading Indian tyre manufacturer and exporter, Apollo Tyres. We are proud to announce that we have been able to capture a lion share of the truck-bus bias tyre market in our territory within a short span of time. With the opening of the ultramodern Apollo Zone and island wide distributor network, will enable us to consolidate our market share further," said Nalin Welgama, Chairman, Ideal Wheels & Tyres.

Ideal Wheels & Tyres is lead by Nalin Welgama, Chairman and ex-Captain of Sri Lankan Cricket Team, Aravinda De Silva, the Deputy Chairman. They are the sole distributor of Apollo's tyres in Sri Lanka.


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