January 22, 2014

Sir Chris Hoy and Richard Whitehead MBE announced as Nissan ambassadors for Team GB & Paralympics GB partnership

Nissan, the Official Automotive Partner of Team GB and Paralympics GB, has announced the signing of Olympic and Paralympic legends Sir Chris Hoy and Richard Whitehead MBE who will help mentor a new generation of British athletes on the road to Rio.

Hoy and
Whitehead will be a key part of Nissan's #UniteAndExcite campaign that will provide Olympic and Paralympic fans with exclusive behind the scenes access to athlete's stories and preparation and news of how Nissan's innovative technology will enhance performance.

"I'm hugely excited to be a part of Nissan's Team GB & Paralympics GB partnership. Nissan is famed for its innovation & excitement and its #UniteAndExcite campaign will make the thrill of the Games more accessible to the British public, whilst Nissan's innovation support will mean a huge amount for the athletes throughout their preparations for Rio 2016," said Sir Chris Hoy.

Richard Whitehead MBE added, "I have competed in both Winter and Summer Paralympics and hope that by passing on my experience I can be of help to the next-generation of British Paralympians. I'm thrilled to be part of Nissan's plans and as I still have my own aspirations for Rio 2016 I'm looking forward to working closely with Nissan through to 2016."

"We are excited to be launching our #UniteandExcite campaign ahead of the forthcoming Sochi Winter Games laying out our commitment to supporting Team GB and Paralympics GB over the next two-and-a-half years," said Guillaume Masurel, Marketing Director, Nissan GB.

"We couldn't ask for more inspirational campaign ambassadors than Sir Chris Hoy and Richard Whitehead MBE. We are delighted to be working in partnership with them to mentor and develop Britain's most promising athletes on the road to Rio."


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