February 06, 2014

HMSI showcases its upcoming product strategy at Auto Expo 2014

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) announced its exciting, aggressive and ambitious roadmap for India at a high voltage 12th Auto Expo 2014.

At the Auto Expo, HMSI gave a glimpse of its upcoming product strategy by showcasing 9 new
India specific two-wheelers across all motorcycle and scooter segments: new Activa 125, new CBR 650F - Honda's higest displacement motorycle to be assembled in India, 4 global showcases - RC 213V (2013 Moto GP champion), Goldwing (1,832 cc big bike),  CBR 500R (500 cc performance bike), PCX 125 (Europe's much loved contemporary scooter), 3 exciting 2014 editions - CBR1000RR SP (2014) , CB Trigger & Dream Yuga (new colours).

"HMSI sales volumes have already reached 2nd position for Honda's two wheeler business worldwide. We believe India may soon be top market for Honda. Today I am happy to announce Honda will reach closer to customers with its new 4th plant in Gujarat. We will invest an additional Rs. 1,100 crore for creating new 1.2-million units annual capacity," said Takanobu Ito, President, CEO & Representative Director, Honda Motor Company, Japan.

Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd., added, "As Only Honda which is free to realise its dreams for India, we are moving ahead on full throttle. Our customer driven cutting edge R&D from technical center and superior technology products will be supported by aggressive production capacity expansion to 5.8-million units by FY 2015-16 and speedy addition of new 500 touch-points to our viable network. Customer needs in India are evolving & we are all set to grab the opportunity with our new product line-up which will include all new Activa 125 & soon to be launched CBR 650F - Honda's largest displacement motorcycle for India made in India."

"This Auto Expo our Pavilion theme is 'Technology meets Emotion'. Witness first hand Honda's new Design concept for urban youth - the 'CX-01' developed totally by Honda R&D India. Also displayed is Honda's pioneering technology wonder worldwide - the true blue blood racing machine RC 213V (2013 World Moto GP winning bike) & legendary Goldwing (world's 1st motorcycle with safety airbag). Connecting emotionally, Honda will realise the dreams of many. Visiting families can create memories while understanding road safety with Honda's cutest family member Chhota Bheem or meet Honda's brand ambassador Akshay Kumar and be a superstar yourself," said Yadvinder S. Guleria, Vice-President- Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.


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