March 14, 2014

Ferrari to open theme park with first Ferrari-themed hotel in Spain

PortAventura Entertainment S.A.U., a subsidiary of Investindustrial, has signed a licencing agreement with Ferrari to build Ferrari Land, a new Prancing Horse theme park, inside the PortAventura resort and theme park outside Barcelona in Spain.

Ferrari Land will cover
75,000 sq m and include a variety of new and exciting attractions for Prancing Horse enthusiasts of all ages, including Europe's highest and fastest vertical accelerator. An opportunity for the whole family to experience and discover the world of Ferrari.  

The first Ferrari-themed hotel is also to be built inside PortAventura and will be a luxury five-star establishment with 250 rooms, restaurants and a driving simulator.

The project will involve an overall investment of 100-million euros and the Ferrari theme park itself officially opens in 2016. PortAventura already welcomes 4,000,000 visitors a year, of whom 50 per cent come from outside Spain.

"PortAventura is one of the leaders in Europe's tourism sector, while Ferrari is an iconic company that represents the very best of Made in Italy. The synergy between the two groups creates a powerful combination that means we can offer clients of both brands a unique experience. We are proud to be able to make this contribution to fostering the growth of the Ferrari brand and Made in Italy across the world. This partnership has been made possible by Investindustrial's ongoing investment plan and the talents of the Italian management team brought in from Gardaland who have turned PortAventura into Europe's best destination resort. Our recent collaboration with Cirque du Soleil, this new agreement with Ferrari and our partnership with KKR will help us expand PortAventura even further in the longer term. The agreement with Ferrari is another essential stage in our strategy of positioning PortAventura as one of the best family destination resorts in the world," said Andrea C. Bonomi, Senior Partner Investindustrial.

Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse's brand-related activities, added, "After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial's because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new licence further underscores our brand's presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it."


Reactions:

0 comments:

Post a Comment

Related Posts Plugin...

 
back to top