March 04, 2014

World premiere of the Subaru Viziv 2 Concept at the Geneva Motor Show

Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, unveiled the Subaru Viziv 2 Concept at the 2014 Geneva International Motor Show.

Subaru Viziv 2 Concept (Viziv 2) is a future-generation crossover concept that represents the direction of Subaru's
brand value 'Enjoyment and Peace of Mind' following the Subaru Viziv Concept (Viziv) and Subaru Viziv Evolution Concept exhibited at the 2013 Tokyo Motor Show. Viziv is a coined word inspired by the phrase 'Vision for Innovation' to express Subaru's future vision of innovation and the future direction of the brand. By using the word continuously, Subaru expresses to pursue 'Enjoyment and Peace of Mind' as an essential value offered for customers.


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