April 05, 2014

Alfa Romeo celebrates 60 years of the Giulietta with special anniversary offer

On April 19, 1954, the doors of the 36th Turin Motor Show opened to the public and the legendary Alfa Romeo Giulietta Sprint was revealed to the world for the first time. By the time the show ended, some 700 orders had been taken.

To celebrate the 60th anniversary of this
iconic car, Alfa Romeo UK is offering buyers of a new Alfa Romeo Giulietta 1.4 TB 120 hp Progression a deposit contribution which is the equivalent to the 1954 UK price - £1,250! The contribution is available to PCP and HP retail customers and is valid from April 7-22, 2014, pending certain terms and conditions. Special lunar pearl paint, a new colour for the 2014 Alfa Romeo Giulietta range worth £510, is also included in the offer.

In addition, anyone who orders an Alfa Romeo Giulietta during the 60th Anniversary event will be automatically entered into a prize draw with the winner to be refunded the difference between the price of a 1954 Giulietta Sprint and a 2014 Alfa Romeo Giulietta 1.4 TB 120 hp Progression (minus the deposit contribution, if applicable). In other words, it's a 2014 Giulietta for the price of the 1954 original!

The Alfa Romeo Giulietta range has been extensively revised for 2014 with more technology, including standard Uconnect touch-screen infotainment systems; new engines; redesigned seats; new seat fabrics and leather upholsteries; new colours and improved standard specification on all models.


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