April 10, 2014

Ducati UK achieves highest ever single month registrations in March 2014

After finishing the second half of 2013 with record registrations, Ducati UK has maintained momentum with March delivering the best ever registrations in a single month since Ducati UK became operational in 2000. The Ducati UK sales network of 33 dealers registered a total of
483 motorcycles in March, an increase of nearly 60 per cent over the same month in 2013.

Whilst the arrival of new models such as the 899 Panigale and Monster 1200 helped achieve this record, the month delivered success across all of Ducati's model families with three-figure sales of Monster, Multistrada and Superbike for the first time ever.

"Obviously, it is very satisfying to see motorcyclists endorsing the desirability of our new models and, indeed, the entire range. I think that more and more are recognising the work we have done to deliver high quality, innovation and value in our motorcycles in addition to the excellent sales and service provided through our network of professional Dealerships around the country," said Tim Maccabee, Ducati UK Managing Director.

Roberto Righi, Director of Sales at the Ducati factory in Bologna, added, "We are delighted with current trend in the UK for Ducati and with two British stars riding Ducati on the world stage with Cal Crutchlow in MotoGP and Chaz Davies in World Superbike, I think we have combined sport-oriented interest with a great and accessible model line-up."


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