April 25, 2014

Steelbird launches new brand 'Ares' for professional riders

Steelbird Helmets added a new brand line in his portfolio - 'Ares' for professional riders, first helmet with NASA technology.

"The product has been named after the Greek God of war," said Rajeev Kapur, Managing Director, Steelbird Helmets. Ares signifies Steelbird's
crusade for riders' safety and protection and also promises to take the street biking experience to a new level of safety, substance as well as style."

Ares boasts of high-end material and technologies, including those used by NASA 'Special Fabric' for Astronauts. The outlast technology, originally developed for NASA, utilises Phase Change Materials (PCM) that absorb, store and release heat for optimal thermal comfort. Outlast technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for longer.

The series designed in Italy by highly-trained professional, produced using innovation technologies and high-tech machines, very high impact strength shell, high density of EPS to absorb the impact, imported, unbreakable visors in different colors, unique visor locking system to ensure safety in case of accident and single push user friendly button to open the helmet; will be well accepted in the market.

The helmet is designed in such a manner that it gives a look of Uni-Sex product. The Visor Mechanism is designed in such a manner that while opening & closing of the visor the screws will never open and no metal part is provided in the visor mechanism so it will never gets rusted and will have a long life and ingle push user friendly button to open the helmet.

"Ares comes in a wide range of sporting and adventurous design, including the unique antique designer helmets in 'Vintage Range', like leather and denim stitched helmets inspired by the ancient Romans," said Shailendra Jain, Head - Sales & Marketing, Steelbird Helmets.

Ares price range is between Rs. 2,999-3,999 and helmet will be available in different models - Stroke, Skull, Denim and Devil.


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