April 14, 2014

Steelbird opens its second RiderZ Shoppe in New Delhi

Steelbird Hi-Tech India Ltd. is all set to revolutionise the motorcycle riding gears & accessories market with the launch of RiderZ Shoppe retail outlet at Virendra Nagar, New Delhi. The RiderZ Shop is a one-stop-shop for bikers, with a Range of helmets, jackets and suits,
gloves, goggles and pannier boxes in store.

"Our objective is to provide best quality riding gear with a huge range of products at the doorstep of the consumer. We shall keep introducing new and hi-tech biking gear in due course of time in these shops," said Rajeev Kapur, MD, Steelbird Helmets. "Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realised that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire."

Shailendra Jain, Head- Sales & Marketing added, "Within next two years, we intend to open around 200 Riderz Shoppe across India."


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