April 03, 2014

Tata Motors enters into Philippines market; launches P&CV at Manila International Auto Show, appoints Pilipinas Taj Autogroup Inc. as distributor

Tata Motors announced its entry into the Philippines market at the Manila International Auto Show (MIAS), 2014, held at the World trade Centre. The company will commence its business in Philippines with exports of Manza, Vista, Indigo and Indica from its passenger vehicles
and Xenon, Ace and Super Ace from its commercial vehicles range. Tata Motors has appointed Pilipinas Taj Autogroup Inc., as its distributor in Philippines.

"Philippines is one of the key markets for Tata Motors in the ASEAN Region. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in Philippines for a deeper presence in this market across several product segments. To start with we have lined up the Xenon, Super Ace and Ace at MIAS based on our intense study and understanding of the customers and their requirements in Philippines," said R.T. Wasan, Head, International Business - Commercial Vehicles, Tata Motors.

Dave Coyukiat, Chairman, Pilipinas Taj Autogroup Inc., added, "We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India's largest and most trusted automobile company. Tata Motors' name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use."


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