September 10, 2014

Denza rolls-off production lines in China

Denza, Daimler's 'made in China, for China' electric vehicle, has started rolling-off production line at Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT), in Shenzhen. This milestone is the culmination of cooperative efforts at Daimler's technology joint-venture
with its Chinese partner BYD. The company is the first Sino-German joint-venture dedicated to an all-electric vehicle in and for China, and targets raising the bar in the domestic electric vehicle market by combining Daimler's renowned engineering expertise as global forerunner in safety and quality with BYD's leading battery technology.

"Denza is the first car that Daimler has engineered from the bottom up outside of Germany, and it clearly lives up to its promise to be the safest, most reliable and convenient electric vehicle from and for China," said Hubertus Troska, Member of the Board of Management of Daimler AG responsible for China. "Our joint investment of more than 300-million euros proves that Denza is both by far the most serious local electric vehicle effort in China, unmatched by any other European competitor, and a key pillar of our electric vehicle strategy in the country."

"It is certainly the right time and place for our Denza as China undoubtedly has the potential to become the most important electric vehicle market in the future," added Arno Roehringer, COO of BDNT. "We have invested in a state-of-the-art production line and base our production mainly on renowned Daimler processes. Throughout the entire production process we focus on quality to assure that our customers are getting the best Chinese electric vehicle."


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