September 15, 2014

HCIL flags-off the 'Longest Drive through Amazing India'

Honda Cars India Ltd. (HCIL) flagged-off its 'Longest Drive through Amazing India' drive with the family sedan Honda Amaze. The drive will cover a distance of over 23,000 km covering the length and breadth off the country. Moving through 250 cities and towns across
the diverse terrains and picturesque corners of the nation, the drive will culminate at Greater Noida.

"Honda Amaze has witnessed great success in the Indian market and the sales milestone further reiterates that we have been able to meet up with the market expectations through our customer-centric innovation approach. We are celebrating this success by organising the 'Longest Drive through Amazing India' initiative which is a part of Honda's 'Amazingly Indian' campaign. The drive will traverse through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of India showcasing the durability and reliability of Honda Amaze through this diverse terrain. We are really excited about the initiative and believe that the Honda Amaze shall triumph over all these conditions," said Jnaneswar Sen, Senior Vice-President, Marketing & Sales, Honda Cars India Ltd.


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