September 10, 2014

Mini celebrates two milestones in Oxford plant

Thirteen years after the brand re-launch in 2001, Mini has reached an impressive milestone, as the three-millionth Mini rolled-off the assembly line at the Oxford plant in the UK. Two-million Minis have been exported from the UK to more than 110 countries over the
same period. Harald Kruger, Member of the Board of Management of BMW AG, responsible for Production, and Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for Mini, BMW Motorrad, Rolls-Royce and Aftersales, joined Baroness Susan Kramer, British Minister of State for Transport, and Frank Bachmann, Managing Director of Plants Oxford and Swindon, to celebrate the special-anniversary vehicle as part of an official ceremony. The car is a Mini 5-door sporting the UK's Union Jack.

"The Mini brand has had strong ties to the UK for decades. Our Mini production in Oxford represents a commitment to the brand's identity, firmly in line with our successful strategy of 'production follows the market'. Oxford is the centre of our British Mini production network, with the Swindon pressings plant and the Hams Hall engine plant near Birmingham," said Harald Kruger.

"Today, we mark two important milestones for Mini. Three-million Minis produced, and two-million Minis exported from Oxford to customers worldwide. These are impressive figures and definitely a reason to celebrate. In markets big and small, Mini has always appealed to customers on an emotional level," added Peter Schwarzenbauer.

Transport Minister Baroness Kramer said, "I congratulate the workers at Mini Plant Oxford on reaching this remarkable milestone. The Mini is a British icon and is a major part of a thriving automotive industry spearheading the growing British economy. This government is working to create the right environment for car manufacturers like BMW to continue innovating and developing British-made cars with worldwide appeal."


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