September 14, 2014

Yamaha flags-off 'Mission 10000 KM'

Yamaha Motor India Sales Pvt. Ltd. flagged-off its 'Mission 10000 KM' with Bollywood star and brand ambassador, John Abraham and Miss India 2014 Koyal Rana at National Stadium, New Delhi.

"With such offerings and various customers connect initiatives like
'Mission 10000 KM', we want to encourage the concept of touring in India. We are certain that our riders will have an experience of a lifetime on this amazing journey through India, discovering and exploring the many diverse cultures this country has to offer. I am sure by the end of this journey each one of them will have many stories to share for a lifetime," said Masaki Asano, MD, Yamaha Motor India Sales Pvt. Ltd.

Promoted by Yamaha and in association with Zeegnition, 'Mission 10000 KM' is an initiative to encourage safe and congenial bike riding across the nation with a theme of 'Discovering a whole new India'. The touring will commence immediately post the flag-off. The 20 chosen riders will be divided into two teams of 10 bikers each, one headed towards the East and the other, towards the West, before they converge and meet once again in Chennai which will be their final checkpoint.

The 20 rider finalists were chosen after a round of auditions that included personal interviews and online voting. Over a thousand applications were received from across 9 cities. Only 20 out of these thousand passionate bikers stood a chance to ride free on the open roads of India, to explore the uncharted and live out their passion on a show that is not about competition, but about the joy of riding.


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