November 08, 2014

Hyundai-Rockar launches world's first digital retail experience

Hyundai Motor and digital retailer, Rockar unveiled the world's first digital automotive retail experience - Rockar Hyundai.

Rockar Hyundai is an innovative approach to new car buying which meets the needs of modern shoppers who are comfortable with
purchasing online.

It provides a truly customer-focused experience that allows visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai - with cash or various finance packages - all at the click of a mouse or touch of a button.

The online portal is supported by a physical store at Bluewater in Kent.

Staffed by highly trained and knowledgeable 'Rockar Angels' rather than traditional salesmen and women, it's designed to provide a buying experience that puts the customer in complete control.

Two years in development, Rockar Hyundai's pioneering digital retail platform has been designed to be easy-to-use, flexible, convenient and completely transparent. The 'no-haggle' pricing means everyone pays the same. Throughout the process, customers need never speak to anyone if they don't want to.

Furthermore, Rockar Hyundai is enhancing the ownership experience with vehicle servicing. It offers customers the chance to bring their car back to the Bluewater store - perhaps as they shop, visit the cinema or have lunch with friends - for regular routine maintenance.

To celebrate the launch, Rockar Hyundai is offering the first 100 customers who purchase a car online or in-store 3 years of free servicing.


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