December 02, 2014

Hyundai Motor opens Europe's biggest dealership showcasing new identity

Hyundai Motor has opened Europe's biggest dealership showcasing its new global dealer space identity. Located in Frankfurt, Germany, the new dealership is one of 200 in Europe that will feature the new look by the end of 2014.

Situated close to Hyundai Motor Europe
headquarters, the dealership will be operated by new network partner Delta Automobile. The two-storey showroom space covers 2,466 m2, with a further 2,000 m2 area for the workshop.

Underlining Hyundai Motor's commitment to delivering greater levels of customer satisfaction and becoming the most-loved automotive brand, the new identity goes further than the traditional car showroom. It combines open space, modern furnishings and the latest technology to deliver an enhanced customer experience.

"Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement, and adds a new dimension - where customers can truly experience the Hyundai brand," said Byung Kwon Rhim, President, Hyundai Motor Europe.

Inspired by customer emotion, the motion of vehicles and the outdoors, the 'EMotion Park' design concept features warm bronze exterior tones combined with natural light that flows through the interior, resulting in a bright, airy and sophisticated ambience.

By 2018, all 6,000 Hyundai Motor dealerships around the world will feature the new-look identity.


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